BUSINESS
ADMINISTRATION
(BBA)
BUSINESS
ADMINISTRATION
(BBA)
Program Overview
Award : Bachelor of Business Administration (BBA)
The Bachelor of Business Administration (BBA) program provides students with a comprehensive understanding of business principles and practices. The curriculum integrates theory and practice, equipping students with critical thinking, analytical, and decision-making skills essential for success in various business environments.
Total Credit Hours: 180 ECTS
Program Duration: 3 years (6 semesters)
Mode of learning: On campus/Online/Blended
Semester 1
1. Introduction to Business (6 ECTS)
– Overview of business functions
– Business ethics and social responsibility
2. Principles of Management (6 ECTS)
– Management theories and functions
– Organizational structure and culture
3. Financial Accounting (6 ECTS)
– Basics of financial statements
– Accounting principles and practices
4. Microeconomics (6 ECTS)
– Supply and demand analysis
– Market structures and consumer behavior
Semester 2
5. Business Mathematics and Statistics (6 ECTS)
– Mathematical concepts in business
– Statistical analysis for decision-making
6. Marketing Principles (6 ECTS)
– Marketing concepts and strategies
– Consumer behavior and market research
7. Business Communication (6 ECTS)
– Effective communication techniques
– Report writing and presentations
8. Information Systems for Business (6 ECTS)
– Introduction to information systems
– Role of technology in business operations
Semester 3
1. Organizational Behavior (6 ECTS)
– Individual and group behavior in organizations
– Motivation, leadership, and team dynamics
2. Financial Management (6 ECTS)
– Financial analysis and planning
– Capital budgeting and investment decisions
3. Macroeconomics (6 ECTS)
– Economic indicators and their impact on business
– Fiscal and monetary policy
4. Operations Management (6 ECTS)
– Production and service management
– Quality control and supply chain management
Semester 4
5. Business Law (6 ECTS)
– Legal environment of business
– Contracts, torts, and corporate law
6. Human Resource Management (6 ECTS)
– Recruitment, selection, and training
– Performance management and employee relations
7. Strategic Management (6 ECTS)
– Strategic planning and implementation
– Competitive analysis and market positioning
8. Research Methods in Business (6 ECTS)
– Research design and methodology
– Data collection and analysis
Semester 5
1. International Business (6 ECTS)
– Global business environment
– Cross-cultural management and international trade
2. Entrepreneurship and Innovation (6 ECTS)
– Entrepreneurial mindset and business planning
– Innovation management and product development
3. Business Ethics and Corporate Governance (6 ECTS)
– Ethical decision-making in business
– Corporate social responsibility and governance frameworks
4. Digital Marketing (6 ECTS)
– Online marketing strategies
– Social media and e-commerce platforms
Semester 6
5. Project Management (6 ECTS)
– Project planning and execution
– Risk management and project evaluation
6. Capstone Project (12 ECTS)
– Integrative project applying business concepts
– Research, analysis, and presentation of findings
7. Current Trends in Business (6 ECTS)
– Emerging trends and challenges in the business world
– Impact of technology on business practices
8. Business Simulation (6 ECTS)
– Practical experience in a simulated business environment
– Application of business theories and concepts in real-life scenarios
Learning Outcomes of the BBA degrees
Upon successful completion of the Bachelor of Business Administration program, graduates will be able to:
1. Demonstrate a comprehensive understanding of business principles and practices.
2. Analyze and evaluate business situations using critical thinking and problem-solving skills.
3. Communicate effectively in a business context, both verbally and in writing.
4. Apply ethical principles and corporate governance standards in business decision-making.
5. Work collaboratively in teams and lead projects effectively.
6. Utilize quantitative and qualitative research methods to inform business decisions.
7. Adapt to the dynamic global business environment and leverage technology for business success.
Assessment Methods
Students will be assessed through a combination of coursework, examinations, group projects, presentations, case studies, and the capstone project.