University of Rhone

G4

MASTER OF
INFORMATION
TECHNOLOGY

Program Overview

Award : Master of Business Administration (MBA) in Tourism and Hospitality Management

The Master of Business Administration (MBA) in Tourism and Hospitality Management is an advanced program designed for professionals seeking to lead and innovate within the dynamic global tourism and hospitality sectors. This program integrates core business administration principles with specialized knowledge of the tourism and hospitality industry, preparing graduates for strategic leadership roles. Students will develop a strong foundation in management, finance, marketing, and operations, while gaining deep insights into sector-specific challenges such as digital transformation, sustainable practices, global market trends, and customer experience management. The curriculum is crafted to foster critical thinking, problem-solving, and leadership skills essential for success in this rapidly evolving industry.

Total Credit Hours: 60 or 90 ECTS

Program Duration: 1 years (1 Semester) or 18 months (3 semesters)

Mode of learning: On campus/Online/Blended

Semester 1

Core Business Courses:

    1. Financial Accounting
      Introduction to financial accounting principles, including the preparation and analysis of financial statements.
    2. Managerial Economics
      Application of economic theory to business decision-making, focusing on demand, production, and market structures.
    3. Marketing Management
      Strategies for effectively marketing products and services in the healthcare sector.
    4. Organizational Behavior
      Study of how individuals and groups behave within organizations, with a focus on healthcare environments.
    5. Quantitative Methods for Managers
      Introduction to statistical and quantitative analysis techniques used in business decision-making.

Semester 2

Tourism and Hospitality Management Courses:

  1. Global Tourism & Hospitality Trends
  2. Hospitality Operations Management
  3. Revenue Management & Pricing Strategies
  4. Destination Management & Marketing
  5. Service Quality & Customer Experience Management
  6. Legal & Ethical Issues in Tourism & Hospitality

Capstone Project and Internship

  • The final semester provides practical, real-world experience and an opportunity for in-depth research.
  • Internship: A supervised practical work experience in a leading tourism or hospitality organization. This allows students to apply theoretical knowledge, develop professional networks, and gain valuable industry insights. The
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